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Rentrak Names Allan Mclennan as President of Company's Advanced Media & Information Div. PORTLAND |
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PRNewswire-FirstCall / -- Rentrak Corporation (Nasdaq: RENT) announced today the appointment of Allan McLennan as president of the company's Advanced Media and Information Division (AMID). Rentrak's Advanced Media and Information Division was formerly known as the Information Division and has been renamed to more accurately reflect both the types of customers and operations conducted within the business unit.
McLennan will have full operating and financial accountability for the AMID and will provide the leadership, strategic planning experience and digital entertainment industry knowledge to drive growth and revenue for Rentrak's Entertainment Essentials™ suite of services. Mr. McLennan will report directly to Paul Rosenbaum, Chairman and Chief Executive Officer.
"Our search for a seasoned and strategic executive who is fluent in the worlds of entertainment, media technologies, and Information Technology-based products has culminated ten months later in the appointment of Allan McLennan as the President of Rentrak's Advanced Media & Information Division," said Paul Rosenbaum, chief executive officer of Rentrak. "Mr. McLennan will drive the growth and scaling of the company's Information Services products required to transform the company from its home video roots to optimal positioning and sustainable growth in the digital entertainment business intelligence sector," Rosenbaum added.
Prior to joining Rentrak, Mr. McLennan served as Principal and Managing Partner of Puremac Advanced Digital Media, a corporate, market and product development consultancy serving an international roster of entertainment, media, consumer brand and IT companies. Mr. McLennan previously held executive positions with Lumenati/NetTV and Media Station, Inc. where he pioneered the introduction of digital entertainment hardware and on-demand software offerings for the home.
"With new digital media platforms and offerings, the entertainment, Television, IP and advertising industries are advancing at a lightening rate, I am confident and excited to join Rentrak's team knowing that we have the strength and ability to not only contribute, but help drive that advancement" said McLennan.
McLennan fills a vacancy previously announced during the January, 2005 realignment of the company's business operations into two distinct operating units, the Pay Per Transaction (PPT) division, and the newly formed Advanced Media and Information division.
Concurrent with Mr. McLennan's hiring, Marty Graham, general manager and chief operating officer of Rentrak's PPT Division, has been named President of that division. Mr. Graham will continue to operate in an equal capacity to that of Mr. McLennan's, and also report directly to Paul Rosenbaum.
About Rentrak's Advanced Media & Information Services Division
Rentrak's Advanced Information & Services Division continues to develop and operate the company's Entertainment Essentials Suite™ of business intelligence services offered on a recurring subscription basis. The Essentials Suite currently includes:
-- Box Office Essentials™ for reporting domestic and international theatrical ticket sales;
-- Home Video Essentials™ for reporting VHS, DVD and game rentals across the U.S. and Canada;
-- Allocation Essentials™ for use by studios, game publishers, media suppliers and retailers to plan and manage entertainment media purchases and inventory;
-- Business Intelligence Essentials™ for use by retailers to plan promotions to coincide with key national and local events, school schedules, weather and holidays;
-- OnDemand Essentials™ that measures viewership of on demand content in the cable and broadband industries;
-- Retail Essentials™ for use by studios, game publishers and retailers for reporting DVD, VHS and video game sales across North America; and
-- Syndication, which involves packaging summarized subsets of information gleaned from each of the other Essentials services for sale to secondary and tertiary markets.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's near-term focus centers on its Entertainment Essentials™ suite of services that is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each ASP-based Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com .
Contacts
News Media
Rogers & Cowan Sallie Olmsted/Susan Yin
Rentrak Corporation
310-854-8124/8145
solmsted/
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Investors
Pondel Wilkinson Parham
Ron Parham
503-924-1186
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