PADEM is a San Francisco based advisory and analyst group founded in 2007 that provides critical counsel, industry analysis and strategic direction to the advanced media, entertainment, advertising and technology industries, and to companies and organizations addressing both consumer and institutional groups that interact with those sectors. PADEM works as a partner to its clients in the implementation of strategy, marketing, business development and innovation assuring that deliverables meet promises and expectations.

PADEM delivers measurable results that advance goals and increase opportunities. Areas of focus include AdvancedTV / ConnectedTV; Media/entertainment technology, SocialTV; Cloud based video distribution; Mobile; Data analytics/tracking; and advanced advertising worldwide by utilizing an extensive network of relationships and affiliations with ranking individuals. This base of understanding and active participation helps accelerates strategic partnerships, product innovation, accurate product positioning/presentation and sales optimization for client corporations in UK, Netherlands, France, Switzerland, Italy, NZ, Asia and the US.